[ WEBSITE ESTIMATOR ]

Choose the shape.
See the investment.

Start with the website that fits today. Add only what solves a real need. The estimate updates as you choose.

Clear scope · Excluding 21% VAT · Two review rounds · No technical lock-in
01

Choose your website

All three are strategically written, custom-designed and technically complete.

Bring what you have

Your existing images and logos are part of the creative process.

01 · Curate

We select the strongest supplied photography, logo files and brand assets for the story.

02 · Enhance

We crop, clean, colour-correct, upscale and adapt them where it meaningfully improves the result.

03 · Create

We fill visual gaps with art-directed compositions, treatments, graphics and generative elements.

Visual allowances combine original compositions and useful format variants within one agreed art direction. Basic logo-file cleanup is included; a full identity redesign, bespoke illustration, 3D work or intensive manual retouching is scoped separately.
02

Add what the project needs

Optional, one-time additions. Nothing preselected.

03

Add photography or video

Digital image creation and enhancement of the assets you supply are already included. Choose production only when new real-world material is needed.

Simple, but honest

Standard professional equipment, direction, shooting, editing and web/social usage rights are included. Studios, models, styling, make-up, props, permits, travel beyond 40 km and specialist equipment are discussed before we quote.

Choose one media route

Optional editing and motion

Only for production beyond the imagery and interaction included in your website package.

04

Need help beyond the website?

Select anything that belongs in the same brand world. We will discuss the scope instead of inventing a generic price.

05

Decide what happens after launch

Care is optional. Choose the level of involvement you want.

06

Keep the brand moving

Add social only if you want one team to carry the story beyond the website.

Social retainers start with a three-month collaboration. Content capture, community management, paid media and advertising spend are excluded unless listed.

[ THE CLEAR BITS ]

Simple model. No hidden trap.

What is included in every website?+

Discovery, positioning direction, conversion-focused copywriting within the package page allowance, custom responsive design, development, technical search and AI visibility foundations, analytics setup, launch support and the stated allowance of art-directed digital visuals.

Do we need to supply finished website text?+

No. We turn the information gathered during discovery into clear, persuasive website copy and shape the story page by page. You provide the facts we cannot invent, such as menus, services, prices and policies, and approve the final wording for accuracy.

Can you work with our existing photos and logo?+

Yes. We curate and incorporate the strongest material you provide, then crop, colour-correct, clean, upscale or adapt it where useful. We can also prepare a usable logo file. A full logo or identity redesign is a separate custom project.

What counts as a custom digital visual?+

An art-directed composition, image treatment, background, graphic overlay, enhanced image or generative element prepared for the website. Useful size and channel variants count toward the allowance. Bespoke illustration, 3D work and intensive manual retouching are scoped separately.

What is included in production pricing?+

Creative direction, pre-production appropriate to the chosen package, the stated shoot time, standard professional camera, lighting and audio equipment, selection, editing, colour work and web/social usage rights. Every proposal states the exact number and format of deliverables.

Who owns the website?+

You do after final payment. The domain stays in your name and we do not use technical lock-in as a retention strategy.

What can change the estimate?+

Unusual integrations, large migrations, custom booking logic, extra shoot or edit days, specialist crew, studio hire, talent, styling, props, travel, permits, equipment rental, extended advertising usage rights, external subscriptions and media spend are scoped separately and approved in advance.

How do feedback rounds and additional work operate?+

Two structured feedback rounds are included in each agreed design phase. Work outside the agreed scope or additional revision rounds are discussed first and billed at €110 per hour.

Which external costs are not included?+

Domain registration, paid fonts, platform subscriptions, booking software, Shopify plans, paid apps, translation, advertising spend and other third-party licences are excluded unless the proposal explicitly includes them.

What do the care allowances mean?+

Active Care includes up to 30 minutes for one routine content update per month. Momentum includes up to two hours of agreed optimisation work per month. Unused time does not roll over and new pages, campaigns or major redesigns are quoted separately.

What is included in social support?+

The selected package includes the stated planning, copy, adaptations and publishing scope. Unless listed, photography, filming, community management, paid-media management and advertising spend are excluded. Social retainers begin with a three-month collaboration.

How are projects paid?+

Normally 40% to start, 40% after design approval and 20% before launch. Larger projects can be split into additional milestones.